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World Future Enterprises partners up with LuLu Saudi Hypermarkets to bring Singapore products to Saudi Arabia consumers

Riyadh, Saudi Arabia | 24 April 2024

World Future Enterprises Pte Ltd is pleased to announce that World Future Enterprises has entered a memorandum of understanding (MOU) with LuLu Saudi Hypermarkets LLC, the retail division of conglomerate LuLu Group International. This partnership aims to connect World Future Enterprises’ business partners in the fast-moving consumer goods (FMCG) industry to the Saudi Arabia market; and create heightened shopping experiences for LuLu Saudi Hypermarkets’ customers in Saudi Arabia.

Ms Tonya Tan, Founder of World Future Enterprises, expressed enthusiasm about the collaboration: “We are excited to collaborate with LuLu (Saudi) Hypermarkets to drive business growth. This MOU marks a significant milestone in our mission to expand our partner brands’ footprint in Saudi Arabia.”

Mr Shehim Mohamed, Director of LuLu Group International, Kingdom of Saudi Arabia (KSA), conveyed his zeal towards the partnership: “Our partnership with World Future Enterprises is a testament to our dedication in transforming and setting new benchmarks in retail excellence in the Saudi market.”
Mr Bashar Naser Al Beshar, Director of LuLu Saudi Hypermarkets, remarked with a similar outlook: “This partnership with World Future Enterprises represents a powerful synergy that drives innovation and elevates the customer shopping experiences across our stores.”
Mr Vance Haddow, Regional Operations of LuLu Group International, Riyadh KSA, stated likewise: “We look forward to delivering high quality consumer goods from Singapore to meet the evolving preference for Asian products of our customers. This collaboration will enhance our ability to strengthen our supply chain and product offerings in the region.”

World Future Enterprises will oversee brand management and implement marketing campaigns for LuLu Saudi Hypermarkets. LuLu Saudi Hypermarkets LLC will extend resources essential in supporting the online, offline, and in-store promotions of partner brands managed by World Future Enterprises. The two companies will exchange market expertise and trend knowledge throughout their business activities.

The MOU will take effect immediately as aligned with the goals of World Future Enterprises and LuLu Saudi Hypermarkets.

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