About
World Future Enterprises
A cross-border growth and ecosystem platform connecting businesses, leaders, entrepreneurs, investors, family offices and institutions.
We work at the intersection of market access, relationship-building, strategic engagement and business growth, creating pathways for organisations to understand new markets, build relevant connections and develop opportunities with long-term potential.
Tonya Tan
Founder & Cross-Border Growth Lead
Tonya Tan is an award-winning business leader with a track record of building brands, expanding businesses and forging strategic partnerships across international markets.
Her entrepreneurial journey began in Singapore in 1995, when she launched her first business and her own brand, which was later acquired by a Malaysian-listed company. She remained on the leadership team and went on to establish the brand’s operations in Singapore and China, before taking on senior leadership roles across several industries.
In 2020, Tonya founded World Future Enterprises to support market expansion and strategic collaboration. With experience in the Middle East since 2006 and as a Council Member of the Saudi-Singapore Business Council, she connects businesses, investors and institutions across Asia and the Middle East.
Her leadership has earned her numerous accolades and international recognition, including the Honor of Saudi and The Arabic Spotlight in 2026.
US$270M
approximated consumer business overseen in senior roles for Unilever brands
50-Fold
growth from a family trading business to an international branding and marketing enterprise
Since 2006
UAE and MENA
market experience
Commerical Leadership
Tonya transformed a family trading business into an international branding and marketing enterprise. She had also led an expansion in Singapore and China for a Malaysian-listed pharmaceutical and baby products company, achieving a 90% retail coverage in Singapore.
Middle East Establishment
Tonya successfully facilitated a Nasdaq-listed company's UAE incorporation and supported numerous fast-moving consumer goods (FMCG) businesses with market entry and retail distribution in the Middle East.
Eu Yan Sang | 2016 to 2020
A significant leadership milestone Tonya achieved was during her tenure leading the Travel Retail and Group Business Development department in Eu Yan Sang. Within 3 years of leadership, she broke a 10-year retail distribution sales record, and developed new airport and airline channels.
Eu Yan Sang's Company Milestones
2016 – Privatisation
~ US$197M
Tower Capital, Temasek, and the Eu Family
2024 – Acquisition
~ US$594M
Rohto Pharmaceutical and Mitsui & Co.
The 2024 transaction followed Tonya's tenure.
Saudi Market Results
51
products registered with the Saudi Food and Drug Authority (SFDA)
16
companies successfully brought into
Saudi Arabia
12
established retail distribution through a publicly listed supermarket chain
Leadership & Community
-
Council Member, Saudi-Singapore Business Council.
-
Founding Lead, Saudi-Singapore Community. Through Curate, Connect and Collaborate, the Community links leaders and investors through Saudi National Day programmes, leadership forums, and Majlis Connect.
-
Mentor for Start Up at Innovate 360, MBA, National University of Ireland.
Awards & Recognition
2026
-
Honor of Saudi for cross-border business leadership
-
The Arabic Spotlight for cross-border business leadership
2025
-
Top 50 Global Inspirational Entrepreneurs
-
Entrepreneurial Arabia’s Entrepreneurial 100: Leaders of Influence
2024
-
Womenpreneur Middle East’s Most Influential Women in Retail
2023
-
CEO Asia Top 10 Retail Leaders
Commerical Leadership
Tonya transformed a family trading business into an international branding and marketing enterprise. She had also led an expansion in China for a Malaysian-listed pharmaceutical and baby products company, achieving a 90% retail coverage in Singapore.
Middle East Establishment
Tonya successfully facilitated a Nasdaq-listed company's UAE incorporation and supported numerous fast-moving consumer goods (FMCG) businesses with market entry and retail distribution in the Middle East.
Eu Yan Sang | 2016 to 2020
Tonya led the Travel Retail and Group Business Development department. Within her 4 years of leadership, she broke a 10-year retail distribution sales record, and developed new airport and airline channels.
Eu Yan Sang's Company Milestones
2016 – Privatisation
2024 – Acquisition
~ US$594M
Rohto Pharmaceutical and Mitsui & Co.
~ US$197M
Tower Capital, Temasek, and the Eu Family
The 2024 transaction followed Tonya's tenure.
Saudi Market Results
51
products registered with the Saudi Food and Drug Authority (SFDA)
16
companies successfully brought into
Saudi Arabia
12
established retail distribution through a publicly listed supermarket chain
Leadership & Community
-
Council Member, Saudi-Singapore Business Council.
-
Founding Lead, Saudi-Singapore Community. Through Curate, Connect and Collaborate, the Community links leaders and investors through Saudi National Day programmes, leadership forums, and Majlis Connect.
-
Mentor for Start Up at Innovate 360, MBA, National University of Ireland.
Awards & Recognition
2026
-
Honor of Saudi for cross-border business leadership
-
The Arabic Spotlight for cross-border business leadership
2025
-
Top 50 Global Inspirational Entrepreneurs
-
Entrepreneurial Arabia’s Entrepreneurial 100: Leaders of Influence
2024
-
Womenpreneur Middle East’s Most Influential Women in Retail
2023
-
CEO Asia Top 10 Retail Leaders
World Future Enterprises was founded in 2020. With the aim of accelerating businesses' potential to expand and navigate the dynamic markets of the UAE and Saudi Arabia, our dedicated team tailors each value-added solution to meet the specific requirements of our international, start-up, and family partner businesses.
Tonya Tan
Founder & Business Sustainability Enabler
Tonya holds a stellar track record in launching prestigious brands into the international markets across retail distribution and travel-retail distribution. Tonya's exceptional leadership and contributions to the retail industry have earner her prestigious recognition and awards, including the Top Influential Women in Retail 2024, Middle East, Womenpreneur and the Top 10 Retail Leaders in 2023, CEO Asia. Tonya is also passionate about nurturing the next generation of leaders, serving as a business coach at Singapore Management University (SMU) and a member of the Saudi Singapore Business Council at Singapore Business Federation (SBF).
Based on Tonya's wealth of experience, World Future Enterprises is built on four core pillars.
The Pillars
EXPLORE
Market Discovery and Visits
EXPERIENCE
Curated experiences
connect
Strategic Introductions
build
Business partnerships
These pillars are integral to every community, event, and connection created and developed by World Future Enterprises. They serve as the foundation upon which we build meaningful connections and foster collaboration, ensuring that our initiatives resonate with the values and needs of those we partner with.
Market immersion & Investor Visits
Through the Internationalisation Series, Tonya curates business visits and market immersion. Programmes can include residential development visits with specialist property partners, combining regional insights, local coordination and relevant business introductions for investor and family office.
Case Study
Results Delivered
Increased Sales by 50x
FMCG & Men's Care Products
Expand business from 1 country to 4 regions: Asia, Middle East, Africa, and the Americas.
Achieved a 50% reduction in unit cost savings in manufacturing facilities.
Product development extension from 5 SKUs to 30 SKUs.
Broke 10 Years Sales Record
Health & Wellness Products
Within 2 years, broke the 10-years sales record in USA and Australia.
Secured over millions worth of business contract in Korea.
Established a new business model and venture in Malaysia, Hong Kong and China.
Launched new market entry into Indonesia and established new sales channels with major airline carriers: Singapore Airlines, Cathay Pacific and Eva Air.
Developed exclusive new packaging designs and POS for travel retail channels.
Set up operation architecture for International business departments.
85% Increased Market Coverage
Baby Products
Grew market coverage in Singapore from 0 to ~85%. Covering major retail outlets and high-end departmental stores.
Established Duty-Free Counters in China, Southeast Asia &
the Middle East
Fashion, Masstige & Prestige Brands
Drove Duty-Free Counter expansion across 24 China airports including in Chengdu, Nanning, Tianjian, Dalian and Harbin.
Established Duty-Free Counters in Bangladesh, Cambodia, Vietnam, Sri Lanka, Bahrain, Oman, Qatar and Saudi Arabic.
Case Study
Results Delivered
Increased Sales by 50x
Expand business from 1 country to 4 regions: Asia, Middle East, Africa and the Americas.
Achieved a 50% reduction in unit cost savings in manufacturing facilities.
Product development extension from 5 SKUs to 30 SKUs.
FMCG & Men's Care Products
Broke 10 Years Sales Record
Within 2 years, broke the 10-years sales record in USA and Australia.
Secured over millions worth of business contract in Korea.
Established a new business model and venture in Malaysia, Hong Kong and China.
Launched new market entry into Indonesia and established new sales channels with major airline carriers: Singapore Airlines, Cathay Pacific and Eva Air.
Developed exclusive new packaging designs and POS for travel retail channels.
Set up operation architecture for international business development.
Health & Wellness Products
85% Increased Market Coverage
Grew market coverage in Singapore from 0 to ~85%. Covering major retail outlets and high-end departmental stores.
Baby Products
Established Duty-Free Counters in China, Southeast Asia &
the Middle East
rove Duty-Free Counter expansion across 24 China airports including in Chengdu, Nanning, Tianjin, Dalian and Harbin.
Established Duty-Free Counters in Bangladesh, Cambodia, Vietnam, Sri Lanka, Bahrain, Oman, Qatar and Saudi Arabia.
Fashion, Massage & Prestige Brands
Yes Tonya is the best! I will not recommend anyone other than her. She is so organised, hard working and also had the time for me and the rest of us to enjoy ourselves!
This is one of the most memorable trip for me ❤❤❤
Tonya you are real and genuine. That’s the part where everyone truly enjoys having you leading the team. We shall look into Saudi!
It’s a trip I have learned the landscape of Dubai. Certainly a lot of business opportunities
Hi Tonya . It was a great experience for everyone of us . I will call you once I am back in Sg.
Tonya was awesome! I will only recommend her to any people who wants to do business in Middle East
Thank you dearest Tonya! Looking forward to new exciting open doors towards our internationalisation journey in the Middle East!
Hi Tonya, Thank you for guiding us and making sure everyone of us get the best deal and going extra miles in coordinating all our group buy. Without you, the trip may not be so successful and fun. Hope to join your other trips too. 💞❤
Hi Tonya, thanks for the great course in Dubai. We are safely back in Singapore 😊
Hope to work with u again soon!
Tonya has a rich international management experience in various FMCG industries and a proven track record to turn around companies and their bottom lines.
Ever ready to think fast, work equally hard to react to tough situations and provide clear leadership.
Thank you so much for Tonya's guidance, identifying our market entry and walking me through with data analytics.
There is a lot that I can learn from Tonya to help my company brand grow, reaching to more consumers globally to know and use our Singapore products.
Besides getting her constant support, Tonya provided a lot of clarity by helping to structure my thoughts and analyse my strategy.
It was inspiring to hear her speak. As we struggled with the challenges faced in times like this, Tonya's story makes me persevere and thrive!
Thank you for her guidance, not only Tonya has the experience, but she is also very well connected. I would like to continue reaching out to her for networking.
She keeps encouraging me, and I tell myself that I have to make her proud.
What Our
Partners & Clients Say
