Singapore, Republic of Singapore | 16 August 2024

This article was first uploaded onto Great Eastern's Facebook. All rights reserved.

Passionate business Woman’s entrepreneur with over 30 years of experience in the corporate world, Tonya was featured in Great Eastern's The Great You. The catalyst, collaborator, connector and organiser of the Singapore-Saudi Gastronomy culinary event, empowering brands throughout innovative business solutions and cultural collaborations with smart technology and sustainability. Read on to learn more about The Great Tonya and her journey through her lenses!

From a young age, I dreamed of bridging the gap between innovative marketing and global markets. This led to the creation of World Future Enterprises, a consultancy focused on consumer FMCG, F&B, health & wellness, beauty, household and lifestyle. My goal is to provide strategic insights and foster international collaboration.

Challenges like navigating complex regulations and building a strong team were tough, but through determination and strategic planning, we overcame them. Today, World Future Enterprises stands as a testament to the power house of brands and perseverance.

Aging gracefully and wisely means a lot to me in embracing continuous learning, staying passionate, building meaningful relationships, maintaining work-life integration, adapting to change, giving back to the communities I am a part of, setting realistic goals, and staying positive.

As we look to the future, we aim to expand our impact, focusing on sustainability and innovation. Our vision is to be a catalyst in the future of harmonised retail in the Middle East.

Thank you for learning about my journey. Keep going, stay passionate, and believe in yourself. The best is yet to come.

- Tonya Tan Lay Tin